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Simplifying CRM for SMBs: Why Most Large/Over-Sophisticated CRMs May Be Overly Complex and Costly
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In today's competitive business landscape, Small and Medium-sized Businesses (SMBs) need efficient Customer Relationship Management (CRM) systems to drive growth and nurture customer relationships. While many large and over-sophisticated CRMs offer a multitude of features, SMBs often find themselves grappling with unnecessary complexity and paying for unused functionalities. In this blog, we explore why most large/over-sophisticated CRMs may not be the best fit for SMBs and discuss alternative solutions to streamline CRM processes without compromising effectiveness.